Privacy Policy

Last Updated: October 4, 2026
 

TruRoot Living respects your privacy and is committed to being transparent about how information is collected and used when you visit our website, purchase our products, download resources, join our email list, or otherwise interact with TruRoot.
 

This Privacy Policy explains how TruRoot LLC, doing business as TruRoot Living (“TruRoot,” “we,” “us,” or “our”) collects, uses, shares, and protects personal information through our website and related services (collectively, the “Services”).
 

By using the Services, you acknowledge the practices described in this Privacy Policy.
 

1. Information We Collect

The information we collect depends on how you interact with TruRoot.

Information You Provide to Us

You may provide personal information when you:

• Make a purchase

• Create or use an account

• Download or request a resource

• Join our email list

• Request updates or first access to an upcoming product

• Complete a form

• Contact us

• Communicate with customer support

• Otherwise interact with the Services
   

This information may include:

• Name

• Email address

• Billing and shipping address

• Telephone number

• Account information

• Order and transaction information

• Communications you send to us

• Preferences or information you voluntarily provide through forms
   

Please do not submit sensitive medical information through general website forms or email unless specifically requested and appropriate.

Purchase and Payment Information
 

When you purchase a product from TruRoot, information necessary to process and fulfill your transaction may be collected.
 

Payments are processed through third-party payment providers. TruRoot generally does not directly receive or store your complete payment card number.

Payment providers may collect information such as your:

• Name

• Billing address

• Payment card or account information

• Transaction details
   

Their handling of your information is also governed by their own privacy policies and terms.

Account Information
 

If you create an account or use member features, we may collect and maintain information associated with your account, including your name, email address, login information, purchase history, and access to applicable digital products or services.
 

You are responsible for keeping your account credentials confidential.
 

2. Information Collected Automatically

When you visit or use the TruRoot website, certain information may be collected automatically through cookies and similar technologies.

This may include:

• IP address

• Browser type

• Device type

• Operating system

• Approximate geographic location derived from your IP address

• Pages viewed

• Links clicked

• Referring website or source

• Date and time of visits

• General website interactions

• Shopping and checkout activity

• Other technical or usage information
   

We may use this information to operate the website, understand how visitors use TruRoot, improve the customer experience, maintain security, and measure the effectiveness of our content and marketing.
 

3. Cookies and Similar Technologies

TruRoot and the service providers that support our website may use cookies, pixels, local storage, and similar technologies.

These technologies may be used to:

• Keep the website functioning properly

• Remember preferences

• Maintain shopping-cart or account functionality

• Support checkout and purchases

• Understand website traffic and usage

• Measure website performance

• Improve our Services

• Support analytics

• Measure marketing effectiveness

• Help prevent fraud or misuse
   

Some cookies may be necessary for the website to function, while others may be used for analytics, preferences, or marketing.

Where required by applicable law, you may be given choices regarding non-essential cookies through available cookie or consent controls.

You can also control certain cookies through your browser settings. Disabling cookies may affect the functionality of portions of the website.
 

4. How We Use Personal Information

We may use personal information to:

• Operate and maintain the Services

• Process purchases and payments

• Fulfill and deliver orders

• Provide access to digital products

• Manage customer accounts

• Deliver requested downloads and resources

• Respond to questions or customer-service requests

• Send transactional communications

• Provide requested product updates or first-look notifications

• Send marketing communications when permitted

• Personalize and improve the website experience

• Understand how visitors use the Services

• Improve TruRoot products, resources, and content

• Maintain website and account security

• Detect and prevent fraud or misuse

• Comply with legal obligations

• Enforce our Terms of Use

• Protect the rights, safety, and property of TruRoot, our customers, and others
   

We may also use aggregated or de-identified information for business, analytics, research, and product-development purposes where that information no longer reasonably identifies an individual.
 

5. Email Communications

If you join the TruRoot email list, request updates about an upcoming collection, or otherwise opt in to marketing communications, we may send you information about:

• New TruRoot resources

• Guides and educational content

• Product launches

• Collections

• TruRoot Originals

• Curated product recommendations

• Other TruRoot news and updates
   

You may unsubscribe from marketing emails at any time by using the unsubscribe link included in the email.

Unsubscribing from marketing communications does not necessarily prevent us from sending transactional or service-related messages, such as order confirmations, account communications, purchase information, or responses to your requests.
 

6. Purchases and Order Fulfillment

When you purchase directly from TruRoot, we may use and share information as reasonably necessary to:

• Process payment

• Confirm your order

• Provide digital-product access

• Package and ship physical products

• Provide delivery updates

• Process returns or refunds

• Respond to order-related questions

• Prevent fraudulent transactions
   

Information may be shared with service providers involved in payment processing, ecommerce operations, shipping, fulfillment, email delivery, or other services necessary to complete your transaction.
 

7. The TruRoot Edit and Affiliate Links

TruRoot may recommend products sold by third-party retailers through The TruRoot Edit or elsewhere on the Services.

Some of these links are affiliate links. If you click an affiliate link or purchase a product after following one, TruRoot may receive a commission at no additional cost to you.

Affiliate networks and retailers may use cookies or similar technologies to determine whether a purchase or other activity resulted from a TruRoot referral.

When you leave the TruRoot website and visit a third-party retailer, that retailer's collection and use of your information is governed by its own privacy practices.

TruRoot does not control the privacy practices of third-party retailers or websites.
 

8. How We Share Information

TruRoot does not sell personal information for money.

We may share personal information with service providers and other parties where reasonably necessary to operate the business and provide the Services.

These may include providers that support:

• Website hosting and ecommerce

• Payment processing

• Order fulfillment and shipping

• Email and marketing communications

• Website analytics

• Customer support

• Fraud prevention and security

• Technology and website operations

• Professional services
   

These providers may process information on our behalf or in connection with the services they provide.

We may also disclose information when reasonably necessary to:

• Comply with applicable law, regulation, subpoena, court order, or legal process

• Respond to lawful government requests

• Investigate fraud, security concerns, or violations of our Terms

• Protect the rights, property, or safety of TruRoot, our customers, or others

• Establish, exercise, or defend legal claims
   

9. Business Transfers

If TruRoot is involved in a merger, acquisition, financing, reorganization, sale of assets, or similar business transaction, information may be transferred as part of that transaction, subject to applicable law.
 

10. Third-Party Services

TruRoot uses third-party technology and service providers to operate portions of the Services.

Our website is currently hosted and supported through Wix, and Wix technologies may process information in connection with website hosting, ecommerce, member functionality, forms, analytics, security, payments, and other website features we use.

We may also use additional third-party providers for functions such as payment processing, shipping, email communications, analytics, affiliate programs, and other business operations.

Those providers may maintain their own privacy policies governing information they process independently.
 

11. Third-Party Links

The Services may contain links to retailers, social platforms, websites, or other third-party services.

Once you leave TruRoot and access a third-party service, this Privacy Policy no longer governs that service.

We encourage you to review the privacy practices of third-party websites before providing personal information.
 

12. Data Retention

We retain personal information for as long as reasonably necessary for the purposes described in this Privacy Policy, including to:

• Provide products and Services

• Maintain customer accounts

• Maintain transaction and business records

• Fulfill legal, tax, accounting, or regulatory obligations

• Resolve disputes

• Prevent fraud or misuse

• Enforce agreements
   

Retention periods may vary depending on the type of information, why it was collected, and applicable legal requirements.

When information is no longer reasonably necessary, we may delete, anonymize, or otherwise dispose of it in accordance with our practices and applicable law.
 

13. Data Security

We use reasonable administrative, technical, and organizational measures designed to protect personal information.

However, no website, internet transmission, electronic storage system, or security measure can guarantee absolute security.

You are responsible for protecting your account credentials and should contact us if you believe your account or information has been compromised.
 

14. Your Privacy Choices and Rights

Depending on where you live, applicable privacy laws may provide you with certain rights regarding your personal information.

These rights may include the ability to request:

• Access to certain personal information we maintain about you

• Correction of inaccurate information

• Deletion of certain information

• Information about how personal information is used or disclosed

• A copy of certain information

• Withdrawal of certain consent

• Opt-out from certain uses of personal information where applicable
   

These rights are subject to applicable legal exceptions and verification requirements.

To make a privacy request, contact us using the information provided below.

We may need to verify your identity before completing certain requests.

We will not unlawfully discriminate against you for exercising applicable privacy rights.
 

15. Nevada Residents

TruRoot is based in Nevada.

Nevada law may provide eligible Nevada residents with certain rights regarding covered personal information and certain types of sales of information.

Where applicable, Nevada residents may submit a verified privacy request using the contact information below.

TruRoot does not currently sell personal information for monetary consideration as that term is defined under applicable Nevada privacy law.
 

16. California and Other U.S. State Privacy Rights

Residents of California and certain other U.S. states may have additional privacy rights under applicable state privacy laws.

Depending on the law and whether it applies to TruRoot, these rights may include access, correction, deletion, portability, and rights relating to certain forms of targeted advertising, profiling, or sharing of personal information.

TruRoot will honor applicable privacy rights where required by law.

A request may be submitted using the contact information below.
 

17. Children's Privacy

The Services are intended for a general adult audience and are not directed to children under the age of 13.

We do not knowingly collect personal information from children under 13 through the Services.

If we learn that personal information from a child under 13 has been collected in a manner inconsistent with applicable law, we will take reasonable steps to delete it.

If you believe a child has provided personal information to TruRoot, please contact us.
 

18. International Visitors

TruRoot is based in the United States.

If you access the Services from outside the United States, your information may be processed or stored in the United States or other countries where our service providers operate.

Data-protection laws in those locations may differ from those in your country.

Where applicable law requires additional protections for international transfers of personal information, appropriate measures will be used as required.
 

19. Do Not Track

Some browsers offer a “Do Not Track” setting.

Because there is not currently a universally accepted standard for responding to all browser-based Do Not Track signals, the Services may not respond to those signals in all circumstances.

Where applicable law requires recognition of particular browser-based privacy preference signals, we will address those signals as required.
 

20. Changes to This Privacy Policy

We may update this Privacy Policy from time to time to reflect changes to TruRoot's Services, technology, business practices, or legal requirements.

When we update this Privacy Policy, we will revise the “Last Updated” date at the top of this page.

We encourage you to review this page periodically.
 

21. Contact Us

If you have questions about this Privacy Policy or would like to submit a privacy request, contact:
 

TruRoot LLC
d/b/a TruRoot Living
Las Vegas, Nevada
Email: info@trurootliving.com